Alaska Airlines and Virgin America: Uniting to create the premier West Coast airline
Virgin America, Inc. is a United States-based airline that began service on August 8, 2007. The airline's stated aim is to provide low-fare, high-quality service for "long-haul point-to-point service between major metropolitan cities on the Eastern and West Coast seaboards." San Francisco International Airport is Virgin America's main hub, but the airline also has focus city hubs at Los Angeles International Airport and Dallas Love Field. Virgin America's frequent flyer program Elevate provides award flights and other benefits to frequent fliers. Virgin America, headquartered in Burlingame, California in the San Francisco Bay Area, is separate from and as such is under no obligation to work with any companies that share the Virgin brand name. However, Virgin America partners with many of the other Virgin-branded airlines.